MITSUKI YUSUI PACKAGING
Client:
Mitsuki
Mitsuki approached me as an emerging brand within the gaming gear scene, looking to strengthen their visual identity through thoughtfully designed packaging. As an upcoming player in a highly competitive market, it was important that their product presentation felt distinctive, contemporary, and aligned with the aesthetics their audience connects with.
I was commissioned to design packaging that would correspond directly with the artwork of their newest mousepad collection (the illustrations themselves were created by another artist). My role was to translate that visual language into a cohesive packaging concept that would enhance the product rather than compete with it. The challenge was to create something that felt bold and expressive, yet clean and premium enough to elevate the overall perception of the brand.
The final design blends contemporary gaming culture with subtle anime-inspired elements, reflecting the visual tone of the mousepad while maintaining a strong shelf presence. I developed packaging solutions for both the cloth and glass editions, ensuring consistency across materials while adjusting structural and finishing details to suit each version. The result is a cohesive, eye-catching presentation that complements the artwork and positions Mitsuki confidently within the gaming market.
